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Our agency consists of a crack team of SEO consultants, and we provide services to help grow eCommerce businesses in organic search. It’s that simple.
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What is eCommerce SEO?
eCommerce search engine optimisation impacts the organic (non-paid) search visibility of a website to positively influence the number of products sold online. SEO for eCommerce brands includes optimising websites for a variety of on-page and off-page factors, these can include:
- Creating a robust website architecture.
- Implementing facet navigation best practice.
- Applying image SEO best practices.
- Providing a fast and frictionless shopping experience across multiple devices.
- Gaining links from a variety of relevant and trusted sources.
The days of putting keywords on a page and pointing backlinks at them have been gone for a long time — SEO for eCommerce is about optimisation, not manipulation.
eCommerce SEO growth strategy planning
Following our core values — collaborative, integrity, empowering, agile, caring, and innovative — we work to improve SEO strategies and implementation for eCommerce websites by following several key steps:
- Understanding your business needs
When planning any eCommerce growth campaign, one key aspect covered during the scoping meeting is understanding what drives commercial value and how this can be further grown through the organic channel. - Uncovering the biggest opportunities
By discussing which areas of a site currently provide the core monetary value, we then work backwards to understand how these areas are being found — hence where our initial short-term opportunity lies. - Delivering data-driven SEO activities
Our ecommerce SEO experts work with internally developed frameworks that allow us to use real-time data and make real-time data-led decisions directly linked to commercial value. The result is a growth campaign that evolves monthly and continually, ensuring all SEO activity centres around maximising monetary impact.
We team up with our clients to deliver the highest quality recommendations tailored to the business needs and aspirations.
Why invest in ecommerce SEO?
It’s no secret that by ranking higher in Google organic search results, online shops can gain more traffic, and revenue. Even with ever-increasing paid search ads, people who use search engines click more on unpaid search results than paid search listings.
Our Ecommerce SEO Services
Our SEO agency offers a variety of eCommerce SEO services that are specially tailored to improve your site’s natural search engine visibility, and enhance the user’s shopping experience.
Salesforce Commerce Cloud SEO
Founded by Stephan Schambach in 2004, when it was known as Demandware, Salesforce Commerce Cloud (SFCC)is an excellent platform for organic search visibility when developed and optimised correctly, and it is especially popular with big brands searching for an international eCommerce platform. What is SEO for Salesforce Commerce Cloud? Ultimately, the principles of SEO stay […]
Salesforce Commerce Cloud SEO
Shopify SEO
Shopify is a leading eCommerce company and has more than 600,000 merchants to its name, with a merchandise volume exceeding $55 billion. Basic Shopify can be purchased from just $29/mo.
Shopify SEO
WooCommerce SEO
Lauded as the world’s most customisable eCommerce platform, WooCommerce is used by a wide variety of well-known brands including Orange Amplification, Dancys, Royal Berkshire, and Volume.
WooCommerce SEO
Magento 2 SEO
Magento 2 is one of the leading ecommerce frameworks in the world and is used by the likes of Coca-Cola, Burger King, and Oliver Sweeney. The platform is scalable, robust, and incredibly powerful out of the box and comes with an active community that offers a great wealth of extensions for greater functionality and improvement. […]
Oracle ATG Commerce SEO Services
The ATG platform is a multi-layered eCommerce framework for building and supporting websites, specifically within the eCommerce sector. The platform runs on one of three application servers: Oracle WebLogic, JBoss, or IBM WebSphere. Oracle ATG Commerce strengths One of the many benefits of the ATG platform is that it is highly flexible, giving site owners […]
Oracle ATG Commerce SEO Services
Magento SEO (Version 1)
It is intended to be used as an application for someone who isn’t a developer, or someone who may not have a lot of technical knowledge. Magento 1 strengths Widely regarded as one of the most versatile platforms available, it is self-hosted and is championed for its large developer community – meaning that technical support […]
Magento SEO (Version 1)
IBM WebSphere SEO
IBM WebSphere strengths Integration and flexibility are two major draw factors of IBM WebSphere, thanks to its ability to handle multiple sites (including microsites), easy social media integration, and built-in responsive mobile store. It has also been noted for its good on-page technical SEO markup, marketing, and personalisation tools, allowing targeted offers and customised promotions. […]
IBM WebSphere SEO
Hybris SEO Consultancy
Why choose SAP Hybris eCommerce? SAP Hybris is specifically designed for B2B and B2C eCommerce. The platform includes out-of-the-box features like a product catalogue, search and navigation, promotions, order management, and other elements used to make sales online. The highly customisable architecture also readily integrates with ERP, fulfilment, and payment systems. Order management and omnichannel […]
Hybris SEO Consultancy
Technical SEO Consultancy
SALT.agency has years of experience in reviewing and auditing ecommerce websites. Our technical SEO experts will review your ecommerce site using our 300-point ecommerce SEO framework to identify any technical issues which could be holding back your website.
Check out our technical SEO service page for more information on what services we offer.
Product Page Optimisation
Selling products online is an important part of any ecommerce SEO strategy. Besides creating a seamless user experience, it’s crucial to make sure product pages are optimised and provide relevant and useful information to users across multiple devices.
Our team can recommend how to optimise your product pages for organic search.
Product Category Page Optimisation
Product category pages are a key part of any user journey and optimising these pages is critical to the success of your online store. Each product category page content should be accessible from only one URL, grouped into relevant product groups, and should follow technical SEO best practice.
Our team can provide on-page recommendations to optimise product category pages.
Image Optimisation
Images are an important part of any shopping experience, yet many ecommerce websites do not follow technical image SEO best practices, which can impact on an online stores ability to rank in search engine results.
Our team can provide recommendations on how to follow image SEO best practice guidelines.
Web Performance
Web performance, or site speed, is currently a Our team can provide thorough and precise recommendations to improve your ecommerce website’s site speed.
Website Migrations
A poorly executed website migration can cause an ecommerce website to lose existing organic traffic and revenue. If you’re are planning on migrating your online shop to a new platform, rebranding, or moving to a more secure https:// protocol, it’s important to make sure an SEO agency is involved to mitigate any risks.
Visit our website migrations service page for more information on how we can help.
Mobile SEO
It’s no secret that mobile is fast becoming the number one device for users to search for products while shopping. Creating a fast, frictionless and relevant shopping experience in mobile search is now key for ecommerce website’s success.
Check out our mobile SEO service page for more information on what mobile seo services we offer.
International SEO
Any international ecommerce website needs to be optimised so that search engines can identify which country or language that should be displayed. To optimise any multilingual and multiregional ecommerce website requires careful planning and technical SEO implementation.
Check out our international SEO service page for more information on what services we offer.
Local SEO
Search engines are becoming more sophisticated in that they understand the local intent across multiple devices. It is now more important than ever to make sure that any local store pages and business listings are optimised for local user intent.
Our SEO consultants can provide recommendations to improve your presence, and user experience in local search.
Web Analytics
Collecting data using web analytics platforms is central for any ecommerce website. Web analytics is not just a way of measuring web traffic, but it can also be used as a tool for ecommerce businesses to do market research in order to shape successful digital strategies
Our consultants can help setup web analytics platforms and make sure that the data being collected is accurate to shape your ecommerce strategy.
Cyber Security
It is important to make sure that your ecommerce website is secure and protects your customer’s data. Failing to do so can impact your site’s visibility in Google Search, and even worse, your website could be fined due to new rules by the General Data Protection Regulation (GDPR).
Check out our cyber security page for more information on how we can help secure your website.
Ecommerce CMS Platforms
We’ve been working with a variety of ecommerce content management (CMS) system software for years. Below are a few examples of platforms we have helped optimise for search engines, as well as bespoke solutions.
Guides & Tips
Handling out of stock product pages on ecommerce websites – top tips
Read more.
Why retailers should take digital transformation seriously
Read more.
Image optimisation — a quick guide to best practice
Read more.
Client Reviews
Jake
Customer, Reviews.co.uk
The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!
Anonymous
Customer, Reviews.co.uk
We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!
Anonymous
Customer, Reviews.co.uk
SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.
View all reviews
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